Started in 2020, I have solely created and developed this lifestyle brand that releases fully custom long lasting and timeless apparel and accessories. While learning the ins and outs of apparel development, I have also learned many valuable skills such as pushing winning social media ad campaigns, product photography and videography, and cultivating a community driven customer base.
Starting from screen printed t-shirts at my local mom and pop shop, it has grown into a brand with dedicated customers and contributors who genuinely love the garments.
Scroll through and see the garments I designed that are fully custom from the fabric to the color of the thread as well as some of the surrounding media.
Everything here has been designed, styled, photographed, and edited by me.
The Workman Chore Coat
The Workman Chore Coat is my most popular item by far. Debuting in 2022, I have brought it back each year due to demand. Each year, I supply new colors with Army being the favorite.
To tackle durability for outdoors, I focused on two things. The fabric and the buttons. After trying several chore coats from other brands that ranged from 10-12 oz, I chose an extremely durable and thick 16.5 oz 100% cotton canvas material. It is a very noticeable difference when working outside in both protection and warmth.
For the buttons, we found a majority of companies using plastic. After some rigourous testing, it was clear that brass YKK rivet buttons were the 100% right way to go. Not only do they patina as well as the jacket does, but they are never failing. They are also custom engraved with branding as another detail showing commitment to quality.
Other details include two woven labels, an embroidered inner pocket, and a vintage garment wash.
From tech pack to product, each of the items I create start with a highly detailed and thought out blueprint. From there, I will go through several iterations with my manufacturer to perfect the final product.
Styling the product for social media ad and email marketing campaigns.